PointConcept

Accepted logic in this day and age is that every company should have a web site.

Well yes and no. Like every tool and resource a small business uses its web site needs to be engaged with after a few careful questions. For Point Concept a web site is a part of an over all strategy and not the most important part. What is more important is a web presence.

In the “old” days this meant a site. Now it means your web activity in a a whole raft of communication methods and locations. Its no longer about the billboard its about the hand shake. So at present the priority for Point Concept is creating an online persona. That means going to meet people not waiting for them to come and meet us. So at the moment I am busy working on the social CRM principal having conversations.

A blog is a conversation so I decided to follow the example of a lot of developers and start with this rather than a site. A blog is organic, its like a relationship which grows over time. You do not have to give it your all and fill it with content at the outset.

Add to that use of microblogging tools such as twitter and friend feed and actually there is a lot more content spread around than there would possibly be in one site.

Do you have a Web site?

Does it work for you?

How often do you update?

Depending on your answers it may be time to relook at your web strategy. At the end of the day it is one medium and may not be the right one for you.

Will Point Concept have a site? Yes.

But when it is truly developed as a concept and not before.

In the mean time I will continue to have some intersting conversations.