PointConcept

How I write

I always remember a teacher telling my mother that my handwriting was terrible because my hand could not keep up with my thoughts. I always thought this was a great compliment. Now I recognize it for what it is, a problem. What it actually means is that  I rush and have to go back over things carefully when writing. I have had to learn to always do that and when I am busy it is hard to find the time. Normally the writing I do is of a reporting or proposal nature and I have time to go back over it and check it twice. Yes I learned the importance of that from Santa.

But because writing for this blog is more of an informal thing I did not approach it with the same rule. I should have. Reading back I can see little mistakes. Nothing important really, but not right. This blog is about providing thoughts for peoples information and to promote Point Concept. As I have said else where, every piece of literature, every interaction with your customers is an opportunity for marketing, for creating your brand and supplying customer satisfaction. Its about reminding your customers why they use you and not another company.

So where had I gone wrong?

It was something very basic. For most of the material I write I always try to remember the audience, often that audience is not as interested in the technology and systems which I am writing about as am I. So I get my wife and business partner to proof the things I write. You see my wife is a self confessed technocynic. It is not that she dislikes or even distrusts (that much) technology, she just believes it is not the answer to everything, and wants to know  ” if we can put a man on the moon, why cant  I surf the web by talking to my TV” Her view is that for it to be effective and usable it should be like Star Trek. I cannot argue with her logic. It does however make her my perfect companion and proof reader. Not only is her grammar fantastic ( She teaches our two boys) she forces me to explain more clearly. She is my audience, or at least a fine representation of it.

So my mistake was leaving her out of this loop, something I will not be doing in future.

Quite simply we make a great team and we have a process which works. It is simple and productive.

So here is some advice, its not just from me but, from people who help start ups and small business all over the world. Build a good team, they will develop good practice and habits. When you face bad times it may well be those habits which see you through, it will certainly be that team which keeps your customers. And because the best practice is always the simplest one, its also the one which can change the fastest to suite your changing needs.

Collaboration has been and will continue to be the main theme of my posts for a while. So I am going to finish this post, then get my proof reader to collaborate with me and get it to public view. I suggest that you have a look at your working patterns and see if a little simple collaborative activity would not reap some big rewards.

Have fun out there.