Interesting and useful list from Seth Godin
It is a great list below are a few items which jumped out at me,
- Simplify the problem relentlessly, and be prepared to accept an elegant solution that satisfies the simplest problem you can describe.Hire the right person. Don’t ask a mason to paint your house.
- Part of your job is to find someone who is already in the sweet spot you’re looking for, or someone who is eager and able to get there.
- Pay as much as you need to solve the problem, which might be more than you want to. If you pay less than that, you’ll end up wasting all your money. Why would a great innovator work cheap?
- Cede all issues of irrelevant personal taste to the innovator. I don’t care if you hate the curves on the new logo. Just because you write the check doesn’t mean your personal aesthetic sense is relevant.
That last one is great, don’t tell the person you hire how to do the job you hired them for.
But you should read the full list over at Seth’s
